How is TikTok Changing the Digital Marketing Strategy?

07. 08. 2024 Autor Dominika Lukášová

With over a billion active users worldwide, the benefits of TikTok cannot be overlooked. It offers more than just a platform for sharing entertaining, short videos; it is a potent tool for marketing and branding.

In this article, we will explore how to be successful on TikTok and why it is a key to your marketing strategy. Effective management of your TikTok profile can determine whether your brand stands out or fades into the background. 

The Importance of TikTok Marketing Strategy

TikTok goes beyond traditional social networks by prioritising authenticity over perfection, a quality that particularly resonates with younger audiences. Statistics show that users spend an average of 52 minutes daily watching TikToks, presenting a substantial opportunity for brands to engage with potential customers in their everyday lives. Through examples of successful campaigns, we see that creative and user-engaging TikTok content can rapidly increase brand awareness and foster a strong community around a brand.

TikTok Captures More Attention Than Other Networks

TikTok stands out from other forms of social media with its exceptional user engagement. While 87% of people typically browse other platforms like Instagram and Facebook while watching TV and therefore not giving them their full attention, only 7.7% of TikTok users do the same. Additionally, up to 81% of TikTok users consume content with the sound on, enabling the creation of content that is not only visually but also audibly engaging. This results in a more intense and immersive experience, making TikTok an ideal platform for brands seeking to establish deep, lasting relationships with their customers.

Why Have a TikTok Account? You Can Attract Young Audiences 

Maintaining an active presence on TikTok allows your brand to broaden its reach and increase visibility across diverse audiences while experimenting with various content formats and online marketing strategies. Thanks to TikTok’s unique algorithms, your content has the potential to reach new users who may not have been previously aware of your brand and foster organic growth. For targeting a younger audience, an engaging TikTok profile is crucial, as visibility on this popular platform can significantly impact their purchasing decisions. Young consumers are drawn to brands that stay current with trends and adapt to evolving cultural norms, even if these trends are not part of their brand’s original identity.

Challenges Associated with Managing Your TikTok Profile

Managing a TikTok business account demands consistent creation of engaging content, ongoing trend monitoring, and active interaction with the community. For many businesses, this can be time-consuming and challenging, particularly without the right expertise and tools to achieve optimal results.

How Do We Approach the Management of TikTok Profiles at eVisions?

At eVisions, we specialise in strategic TikTok profile management, where creating engaging and relevant content that resonates with your target audience is a key element. Leveraging a blend of analytical tools and creative strategies, we track the latest TikTok content ideas and evaluate content performance to optimize reach and boost audience engagement.

We prioritise daily monitoring of current trends and seamlessly integrate them into our clients’ content. In this way, we effectively translate client USPs into a form that authentically resonates with the target audience. By aligning with the preferred communication styles of the target audience, we ensure that communications regarding products, promotions or discounts are well-received. Our deep understanding of the platform and expertise in crafting content in a fun, playful manner for TikTok users enables us to present brands positively, thereby enhancing their connection with the target audience.

Organic Versus TikTok Ads with an Emphasis on Spark Ads

On TikTok, brands have two primary methods for reaching their audience: organic and paid content. Organic content leverages the platform’s natural reach and user engagement, while paid content enables brands to target specific audience segments with precision. Among the various paid content options, Spark Ads stands out as one of the most effective methods for getting results on TikTok.

Spark Ads are a type of page post boost advertising that enables brands to promote their organic content and turn it into advertising. This approach enhances authenticity and blends naturally with the platform’s content flow, resulting in higher engagement and improved performance compared to traditional ads and can contribute to the growth of the profile itself.

At eVisions, we leverage both organic and paid content strategies, including Spark Ads, to enhance the visibility of the brands we represent. With our expertise in campaign optimization and targeting, we can make your brand stand out from the competition and establish stronger relationships with your target audience. We believe that a successful TikTok marketing strategy lies in the effective combination of organic and paid approaches, with Spark Ads playing a pivotal role.

Interested in how to make a good TikTok? Contact us, and let’s start working together.

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