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Market Analysis

Market analysis is another crucial aspect when you want to take your business a step further, whether you are expanding into a new market or a local market. It involves gathering and evaluating information about the market, customers, competitors and other factors that affect the business. Want a clear market analysis? We at evisions can do that.

I want a thorough market analysis
eVisions

Why do you need a market analysis?

You will understand the market

And better understand your competitors and customers

  • Analysis helps you gain a deeper understanding of the market you operate in. You'll discover trends, customer needs and the strengths and weaknesses of your competitors to more confidently identify threats and opportunities.

Identification of competitive advantage

And you'll know exactly what else to improve

  • Analysis helps you discover how you are better than your competitors
  • It also identifies areas where you can improve to be more competitive and visible

You will know what to do next

and who to target

  • Segmentation makes it easier to target specific customers.
  • Targeted campaigns have a higher success rate than blanket communication. This will reduce marketing costs and increase your return on investment.

You will understand the demand

  • You'll find out if there's real interest in your product or service in a given country and how customers are looking for it.
  • This will help you develop your marketing strategy in the new market.

Pricing strategy

according to the creditworthiness of customers and competitors

  • Analysis shows you how to set pricing to be competitive and profitable
  • We won't forget the prices associated with transport
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How do we go about creating a market analysis?

01We know your business

  • First, we get to know your business and market and find out what the specifics are. Your USP, specifics of the business, etc. We identify your competitors and see who your customers are. Existing and potential.

02We collect data

  • We then collect all the data that is related to your business, whether directly, marginally or just theoretically.
  • Market size and target audience, demand for your product/service, creditworthiness, cultural issues and political status of the country, etc..

03We process the data

  • After getting all the necessary data, we clean the whole data file. We compare, sort and prepare the important information for the next step.

04Evaluate the data

  • Competitor analysis itself is an important basis for further development of a website, but without specific recommendations it can easily end up in a drawer.
  • That is why we will pull out specific and clearly graspable conclusions, recommendations and direction for your website development from the collected data.

05We will forward the output and recommendations

  • We will provide you with clearly prepared tables and an output document to help you understand and put everything into practice. We'll give you strategic recommendations for your next marketing steps

I want a thorough market analysis

Why do you need a market analysis from evisions?

Comprehensive overview

Market analysis from us, the experts at evisions, will give you a comprehensive view of your online competitive landscape, thanks to our expertise in digital marketing and SEO. Through thorough market analysis, we will uncover the risks and threats your business may face when expanding into foreign markets. At the same time, you'll uncover your company's strengths and weaknesses, identifying areas where you can still improve. Based on the newly gained knowledge, we will prepare an expansion strategy and determine the specific steps that are essential.

17 markets

We currently work with our clients in 17 European markets, where we have robust data, know-how and a network of digital online marketing partners.

International team

We have an international team of 8 native speakers and marketing expansion experts from 5 different countries right here in Prague. We know Germany, Poland, Slovakia, Austria and Hungary as well as the Central Bohemian Region.

7 years of experience

Our greatest experience is in the DACH and CEE regions, namely Germany, Austria, Poland and Hungary. We also have a strong focus on markets in the UK, France, the Netherlands, Spain, Romania, Belarus and Slovenia. However, we have also worked with clients in more distant markets, including the United Arab Emirates and the USA.

The largest companies

You won't find many better examples of foreign expansions from the Czech Republic than Notino, Livesport, Eurowag and FTMO and we had the privilege to be there for all of them. We've helped New Yorker or Douglas into the Czech Republic, so we know the other side of the story.

Work with us

Non-binding inquiry

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We will get back to you within 24 hours.

Why us?

  • Dozens of analyses performed
  • 17 European markets
  • 7 years of experience - Specializing in CEE and DACH
  • International team - 8 native speakers
  • Strong know-how - Data, partners, expansion across Europe
  • Proven track record - Notino, Livesport, Eurowag, FTMO
  • We can analyse in Slovak, English, German, Polish or Hungarian

Brands that trust us:

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FAQ

What is market analysis?

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Market analysis is the process of gathering and evaluating information about the market in which you operate or plan to operate. The aim is to gain a deeper understanding of the market, customers, competitors and trends.

Why is market analysis important?

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  • It enables companies to make informed decisions about products, pricing, marketing and strategy.
  • Helps identify opportunities for growth and expansion.
  • Minimises the risks associated with doing business.
  • Improves a firm's competitiveness.
  • Helps to develop an effective marketing strategy.

How often should market analysis be carried out?

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Market analysis should be carried out on a regular basis, especially before entering a new market, launching a new product or when there are significant changes in the sector. Monitor the market on an ongoing basis.

How much does a market analysis cost and how long does it take?

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Processing time: usually 4-6 weeks from signing the contract (depending on capacity). Price depends on business segment and scope of analysis. Starting price.

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