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Online communication strategies

An online marketing communications strategy is a document with a plan for the most effective use of resources to achieve business goals through communications. Do you want to increase sales, market share, maintain a competitive advantage or increase brand visibility? Then you've come to the right place.

I want a complete communication strategy
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How do we go about creating an online communication strategy?

01Analyzing

  • We start with a thorough analysis of your existing online presence. We examine your website, social media, email marketing and other online channels.
  • We identify your target audience, examining their online behaviour.
  • We find out how your target audience spends their time online, what content they're interested in and what their needs are.
  • We analyse your competitors, identify their strengths and weaknesses and find opportunities for differentiation.

02We set goals and set strategy

  • Set specific, measurable, achievable, relevant and time-bound (SMART) goals.
  • Goals may include increasing brand awareness, attracting new customers, improving customer loyalty or increasing sales.
  • Based on an analysis of the target audience, we will select the appropriate communication channels - social media, email marketing, content marketing and more.
  • We will create a strategy that defines how we will communicate with your target audience, setting the tone of communication, key messages and types of content.

03We create content and implement

  • We create quality and relevant content that engages your target audience.
  • Content can include blog articles, videos, infographics, social media posts and more.
  • We will start actively communicating on selected online channels, publishing new content regularly and interacting with your target audience.

04We measure and optimise

  • We regularly monitor the results of our online communications using analytical tools.
  • We measure key metrics such as website traffic, social media reach, engagement and conversion rates.
  • We make adjustments to our strategy based on our analysis of the results.
  • We optimize content, communication channels and marketing campaigns.

Why do you need a communication strategy?

You will unify your communication

and you're on target.

  • A communications strategy ensures that all of an organisation's communications activities are consistent and unified - this helps build a strong and recognisable brand.
  • By defining your target audiences and tailoring your communications to their needs and preferences, you increase the effectiveness of your communications activities.

You will increase awareness of your business

and thus sales.

  • A well-targeted communication strategy will help you find your place in the market.
  • When potential customers know your brand and products, they are more likely to choose them over your competitors.

You will increase efficiency

and you'll also reduce costs.

  • A communication strategy helps to define objectives and then to measure the effectiveness of communication activities.
  • The strategy helps to use communication channels and tools effectively, thereby reducing costs and increasing return on investment.
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Why us?

How we spiced up the Dáme jídlo blog and brought 126 000 readers to it

brought to the blog

126 000 readers

published articles

140

More

We started our cooperation in February 2019 with an in-depth analysis of SEO opportunities. Organic search for the main phrases in the segment We Give Food largely covers, so we did not focus only on the segment of food delivery when analyzing the opportunities, but we analyzed the food segment as a whole, i.e. all opportunities when a user searches for any information about food.

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FAQ

What is an online communication strategy?

Zobrazit odpověď

An online communication strategy is a plan that defines how your business will communicate with your customers and potential customers in an online environment. It includes selecting appropriate communication channels, creating relevant content and setting goals.

Why is an online communication strategy important?

Zobrazit odpověď
  • It helps build awareness of your brand.
  • Allows you to reach new customers and generate leads.
  • Helps you maintain relationships with existing customers and build loyalty.
  • Allows you to communicate more effectively with your customers and respond to their questions and comments.
  • Ultimately, it can lead to increased sales and profits.

How often to update the online communication strategy?

Zobrazit odpověď

It is advisable to review and update your strategy regularly, ideally once a year or when there are significant changes in the market.

Work with us

Non-binding inquiry

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We will get back to you within 24 hours.

Why us?

  • On the market for over 10 years.
  • 200+ clients.
  • We can do all online marketing activities internationally.

Brands that trust us:

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