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Doing business in Germany

19 %
VAT
87 %
Share
of e-shoppers
EUR
Currency
22
Ease of doing
business
expanze nemecko

E-commerce data

How to do business in Germany?

Relevant
Marketplaces

Relevant
Marketplaces

Amazon.de
ebay.de
Otto.de

Payment
methods

Payment
methods

PayPal
Sofort
SEPA
Giropay

Biggest
Online shops

Biggest
Online shops

Amazon.de
Otto.de
Zalando.de

German economy

Did you know that..

Over 80 million Germans represent huge economic potential for entrepreneurs across Europe. Online shopping has become part of everyday life for most Germans. Over 75% of the population regularly use e-shops. The online market is dominated by Amazon (over 50%), followed by eBay (16%).

For German consumers, two things are of utmost importance when shopping online. First, a comprehensive product description. Second, detailed information about shipping costs. In general, German consumers are used to free shipping (from service providers such as Amazon). Excessively high shipping costs are the most frequently cited reason for an abandoned purchase from a web store from abroad.

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Meet our CEO
Roman Teuschel

Roman has been working in marketing and e-commerce since high school. His breakthrough came in 2015, when he joined Alza.cz, the largest e-shop in the Czech Republic. For about 4 years he was involved in e-commcerce and SEO, where he was already leading his team at that time.







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