Web analytics
Use web analytics to effectively measure and optimize the performance of your website and marketing activities. Track the user journey, identify pain points and conversion elements, while improving the targeting of PPC strategies to maximize ROI.
Why do you need analytics?
How do we proceed with web analytics?
01We define the objectives
- Analytics goals must be aligned with overall business and marketing strategies to ensure that data and metrics support decision-making and help drive long-term growth and sustainable performance.
- We identify specific analytics objectives. Is it the initial measurement setup, or is it measurement targeted to improve user journey tracking, ROI (return on investment) measurement, or optimizing PPC campaign performance?
- Based on the defined objectives, we establish key metrics and select the appropriate analytics tools to collect relevant data.
02We set the measurement strategy
- We will determine whether it is an e-shop, a lead site or another type of site and adapt the measurement strategy. E-shops will focus on conversions, lead sites on lead quality.
- For each type of site, we will set appropriate metrics, e.g. conversion rate for e-commerce, number of forms for leads.
- We will select and customize analytical tools according to your needs.
03We implement measurements
- We will ensure that all necessary measurement codes and measurement tool scripts are properly implemented on the website, allowing us to collect relevant data.
- We'll set up measurement of selected conversion events that match your goals, whether they're purchases, form fills, or anything else.
- We implement and configure interfaces for data collection, such as connecting to CRMs, external analytics tools, or platforms to track conversions and user behavior.
04We analyse the data
- We'll find out which keywords, ads and ad groups work best and which ones need optimization.
- We track the quality score, CTR and conversion rate for each keyword.
- We find out on which devices and in which location your ads are most successful.
- We find out how users move around the site and interact with your content.
- We'll find out what elements on the site are driving the most conversions.
- We'll find out the user's conversion path.
05We regularly report
- We will create reports that will provide you with regular information on campaign performance.
- We regularly evaluate the data and optimize campaigns based on it.
Why analytics from evisions?
Individual approach
Every client is unique to us. We tailor each project to the client's specific needs and goals, whether it's an e-shop, a lead generation website, or a content portal.
We follow current trends
We follow the latest trends and innovations in web analytics and constantly adapt our approaches to ensure your analytics are always up-to-date and effective.
A holistic view of data
We focus on integration with other tools such as CRM systems, advertising and marketing platforms, allowing us to perform comprehensive analysis across your entire digital ecosystem.
Synergy
With extensive knowledge in PPC, SEO, Social and UX, our analytics team works effectively across these disciplines. This interconnectedness allows us to better optimize sites and campaigns for higher conversions and better results.
Predictive models
We use predictive models to forecast future developments and plan strategies.
Team of experts
Our team consists of highly qualified analysts with extensive experience in various fields.
Certificates
FAQ
What is PPC analytics?
PPC analytics is the process of collecting, processing and interpreting data from paid advertising campaigns (Pay-Per-Click). The goal is to find out how effectively your campaigns are performing and optimize them based on the insights gained.
What are the basic metrics in PPC analytics?
- Impression: How many times your ad has been displayed.
- Clicks: How many times your ad was clicked.
- CTR (Click-Through Rate): The ratio of clicks to impressions.
- CPC (Cost Per Click): How much it costs you per click.
- Conversions: How many targeted actions (e.g. purchases, form fills) were achieved.
- CPA (Cost Per Acquisition): How much it costs you to acquire one customer.
- ROI (Return on Investment): Return on investment.
Work with us
Why us?
- We use state-of-the-art analytical tools and predictive models
- We have produced dozens of data analyses for top technology companies
- We have our own analytics team full of passionate specialists
We are trusted by the following brands:
Heureka
Moneta
Notino
Slevomat
